Collection Spring 2023 @ balenciaga NY ~ May 23, 2022

Balenciaga showed its Spring 2023 collection on the trading floor of the New York Stock Exchange.

This hits me: the very elegant transformation of humans into fetishes as they just leaft the BDSM club or the office is the same, makes no difference, ah, maybe they had just been robbed...

"The biggest and most important challenge for any kind of creative is to make product that is desirable, to create desire. That's what fashion should do," Demna says for BOF “The commercial success of a product is linked to that desirability. That's the biggest and most difficult thing." 

What does it mean to desire? What are beauty, success, power, money if they are a fetish? And then how do you want it?

Beauty is the last bulwark of fetishism,

a sexualized object. 

This representation gives an illusion of pleasure, a promise of happiness, but it is not happiness that it does want. It wants to sell a product!

The sexualization of the fetish object solidifies in us the idea of sexuality as objectification, pleasure as an object, for which we too want to be objects, fetishes, so to be loved and desired. Accepted.

This is truly the very opposite of pleasure, love, which arise from desiring as a free and independent action.

This superimposed rule can be reversed today.

If I am a fetishized object and I am trapped in the web of other people's desire, In the (vain) promise that one day I will be freed, I will be happy, I will be perfect, what if this fetish then one day really frees itself?

May we have to go to hell and come back to find out

Apart from the fact that I hadn't finished digesting the plastic bags in the snow anyway, here it is, Balenciaga did it again!